Group 9 Near Filed Communication (NFC)

Near Filed Communication (NFC)

Present to
Danuvasin Charoen Asst. Prof.

Regular 70, Group 9:Pints Plus
5510211015 Yuvanit Jearsutthakul
5510211025 Supaporn Plaikaew
5510211027 Arocha Imklap
5510211040 Sasiwat Tangjeerawong
5510211050 Natthaya Khemthong
5510211051 Onnalin Bhuranakunuphakarn
5510211052 Chanont Wattanautamasatian


National Institute of Development Administration
Abstract
At this present time,technologies have became a part of human lifestyle. An accession of information can be anywhere, anytime by quickly becoming a necessity of people life. Including the hence, convergence ability of device makes the human life more comfortable so the producer must develop or create innovation continuously. As a result, NFC is one of technology which we think it will make a change in the Thailand’s social.
The purpose of this study was first to know the trend of bringing NFC technology to use in Thailand.Second to know the directions for adaptation of businesses to bring NFC technology to use in Thailand. Third to know the pros and cons of using NFC on abroad that will affect development model how it can be adapted to the social of Thailand appropriately.Fourth to serve the database users both of government and private sectors to use in the future.
The collection data method is using questionnaires from527 samples. Furthermore, searching data and information from secondary sources.
The study found that mostly of samples unknown NFC technology 63.9 percent, have knowledge of the NFC technology in the most high percentage of 47.4, mostly are never used or had experience with NFC technology 88.6 percent and those who never use NFC technology give the reasons that were never used because “unknown how to use”, the most 33.2 percent, the lowest it never use because it “does not use the Smart Phone” 6.5 percent. The majority of samples have awareness the importance of NFC technology in the future at high percentage of 89.4. The recommendation is banks should give information about Mobile banking secured for makes the customers who are concerned about the security of technology.
To more learn next time. This study was conducted “What” the studied of the present situations, present trends these are collecting the data for analyze and enlarged the opinions, so if there are more studies it should be studied the directions of development of NFC technology more, and more than the NFC capabilities today, users expected the NFC has more capabilities or not, what is the expectation of users? Also when many consumers know the benefits of using, so the related companies in Thailand, are ready to develop? The system of the country especially the security, is it enough in potential for bringing the NFC to use?

Preface
Case Study Topic: NFC realization and development ways : Bangkok Metropolitan boundary
The purpose of this study was to learnthe working system of NFCand analyze the effects of using NFC in business unit and consumers trendsand analyze the potential of NFC for development in the future.
NFC technology has been used widely abroad for increase user’s comfortable in lifestyle. Especially E-wallet to shopping at various stores, to pay fare or to control another gadget such as unlocks the door. Albeit NFCin Thailand is still not known much and there are also restrictions on the use of quite a lot.
Therefore the group intends to study this NFC technology. In order to analyze the possibilities, opportunities, needs and how can NFC make a change in Thailand in hear.

Researcher: Pints Plus++ Group 9, MBA Students, National Institute of Development Administration

Chapter 1
Introduction
1.1 Statement of the problems
Today the technology plays an important role in human life, especially telecommunication. The communication becomes an indeed factor for people such as mobile phone. The new generations of cell-phones are full of many useful functions. Those functions are driven to maximize the humanity needs.
NFC Technology (Near Field Communication) is developed for serving convenience to both of customers and entrepreneurs. The users can do any transaction via mobile phone, which installed by NFC Hardware, easily and more effective. NFC benefits in business unit a lot. It has been using in Europe, America, and some countries in Asia (especially in East Asia). Obviously, NFC tends to be widely used more in the future.
In Thailand, NFC has been known and used in a small group of people. There are few service-channels for NFC. By the way, NFC tends to become a part of way of life in Thailand. Due to many big companies, such as Samsung and Sony, begins installing NFC as a major function in their mobile phones. Moreover, mobile phone operators in Thailand prepare launching more products with NFC to the market. We can see that NFC is going to make a big impact in telecommunication. Thus, the organization should learn NFC in every term such as the usefulness of technology, the recognition of consumers, and the effect on business. To summarize, the business model must be always updated with the new technology to survive in modern society.
The research of recognition of consumers on using NFC in Thailand, especially in Bangkok, can be advantaged guideline for mobile phone operators, including the other company which has been currently using NFC. The customer behaviors could reflect the trend of NFC as well, so the organizations can learn how to adapted NFC to the product for maximizing the needs of customers. Then the customers would prefer buying mobile phone or any device which is installed with NFC than the others without NFC. However, this study could be the good suggestion on how to develop NFC to Thai communication in the future.

1.2 Research Objective
1. To Study the working system of NFC
2. To Study and analyze the effects of using NFC in business unit and consumers trends
3. To Study and analyze the potential of NFC for development in the future

1.3 Concept, Theory and Literature Review
1.3.1 Concept and Theory
1. Modernization theory
Modernization theory is a theory used to explain the process of modernization within societies. The theory looks at the internal factors of a country while assuming that, with assistance, "traditional" countries can be brought to development in the same manner more developed countries have. Modernization theory attempts to identify the social variables which contribute to social progress and development of societies, and seeks to explain the process of social evolution. Modernization theory is subject to criticism originating among socialist and free-market ideologies, world-systems theorists, globalization theory and dependency theory among others. Modernization theory not only stresses the process of change but also the responses to that change. It also looks at internal dynamics while referring to social and cultural structures and the adaptation of new technologies.
2. Urbanization Theory
It refers to the increasing amount of people that live in urban areas. It predominantly results in the physical growth urban, be it horizontal or vertical. The United Nations projected that half of the world's population would live in urban areas at the end of 2008.[1]By 2050 it is predicted that 64.1% and 85.9% of the developing and developed world respectively will be urbanized.[2]
Urbanization is closely linked to modernization, industrialization, and the sociological process of rationalization. Urbanization can describe a specific condition at a set time, i.e. the proportion of total population or area in cities or towns, or the term can describe the increase of this proportion over time. So the term urbanization can represent the level of urban development relative to overall population, or it can represent the rate at which the urban proportion is increasing.
Urbanization is not merely a modern phenomenon, but a rapid and historic transformation of human social roots on a global scale, whereby predominantly rural culture is being rapidly replaced by predominantly urban culture. The last major change in settlement patterns was the accumulation of hunter-gatherers into villages many thousand years ago. Village culture is characterized by common bloodlines, intimate relationships, and communal behavior whereas urban culture is characterized by distant bloodlines, unfamiliar relations, and competitive behavior. This unprecedented movement of people is forecast to continue and intensify in the next few decades, mushrooming cities to sizes incomprehensible only a century ago. Indeed, today, in Asia the urban agglomerations of Dhaka, Karachi, Mumbai, Delhi, Manila, Seoul and Beijing are each already home to over 20 million people, while the Pearl River Delta, Shanghai-Suzhou and Tokyo are forecast to approach or exceed 40 million people each within the coming decade. Outside Asia, Mexico City, Sao Paulo, New York City, Lagos and Cairo are fast approaching being, or are already, home to over 20 million people.

3. Diffusion of Innovation (DOI) Theory
Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Adoption means that a person does something differently than what they had previously (i.e., purchase or use a new product, acquire and perform a new behavior, etc.). The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible.
Adoption of a new idea, behavior, or product (i.e., "innovation") does not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others. Researchers have found that people who adopt an innovation early have different characteristics than people who adopt an innovation later. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of the innovation. There are five established adopter categories, and while the majority of the general population tends to fall in the middle categories, it is still necessary to understand the characteristics of the target population. When promoting an innovation, there are different strategies used to appeal to the different adopter categories.
Innovators - These are people who want to be the first to try the innovation. They are venturesome and interested in new ideas. These people are very willing to take risks, and are often the first to develop new ideas. Very little, if anything, needs to be done to appeal to this population.
Early Adopters - These are people who represent opinion leaders. They enjoy leadership roles, and embrace change opportunities. They are already aware of the need to change and so are very comfortable adopting new ideas. Strategies to appeal to this population include how-to manuals and information sheets on implementation. They do not need information to convince them to change.
Early Majority - These people are rarely leaders, but they do adopt new ideas before the average person. That said, they typically need to see evidence that the innovation works before they are willing to adopt it. Strategies to appeal to this population include success stories and evidence of the innovation's effectiveness.
Late Majority - These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
Laggards - These people are bound by tradition and very conservative. They are very skeptical of change and are the hardest group to bring on board. Strategies to appeal to this population include statistics, fear appeals, and pressure from people in the other adopter groups.

1.3.2 Literature Review
1. Background of NFC
Near Field Communication abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. Fast and convenient, NFC technology is popular in parts of Europe and Asia, and is quickly spreading throughout the United States.
Near field communication maintains interoperability between different wireless communication methods like Bluetooth and other NFC standards including FeliCa — popular in Japan — through the NFC Forum. Founded in 2004 by Sony, Nokia, and Philips, the forum enforces strict standards that manufacturers must meet when designing NFC compatible devices. This ensures that NFC is secure and remains easy-to-use with different versions of the technology. Compatibility is the key to the growth of NFC as a popular payment and data communication method. It must be able to communicate with other wireless technologies and be able to interact with different types of NFC transmissions.
The technology behind NFC allows a device, known as a reader, interrogator, or active device, to create a radio frequency current that communicates with another NFC compatible device or a small NFC tag holding the information the reader wants. Passive devices, such as the NFC tag in smart posters, store information and communicate with the reader but do not actively read other devices. Peer-to-peer communication through two active devices is also a possibility with NFC. This allows both devices to send and receive information.
Both businesses and individuals benefit from near field communication technology. By integrating credit cards, subway tickets, and paper coupons all into one device, a customer can board a train, pay for groceries, redeem coupons or store loyalty points, and even exchange contact information all with the wave of a smartphone. Faster transaction times mean less waiting in line and happier customers. Fewer physical cards to carry around means the customer is less likely to lose one or have it stolen.
Who's currently in on the action with NFC technology and mobile payments? Google has launched Google Wallet that supports MasterCard PayPass, PayPal offers money transfers between smartphones, and other companies are expected to follow suit. As the technology grows, more NFC compatible smartphones will be available and more stores will offer NFC card readers for customer convenience.
2. How NFC Works
Bluetooth and Wi-Fi seem similar to near field communication on the surface. All three allow wireless communication and data exchange between digital devices like smartphones. Yet near field communication utilizes electromagnetic radio fields while technologies such as Bluetooth and Wi-Fi focus on radio transmissions instead.
Near field communication, or NFC for short, is an offshoot of radio-frequency identification (RFID) with the exception that NFC is designed for use by devices within close proximity to each other. Three forms of NFC technology exist: Type A, Type B, and FeliCa. All are similar but communicate in slightly different ways. FeliCa is commonly found in Japan.
Devices using NFC may be active or passive. A passive device, such as an NFC tag, contains information that other devices can read but does not read any information itself. Think of a passive device as a sign on a wall. Others can read the information, but the sign itself does nothing except transmit the info to authorized devices.
Active devices can read information and send it. An active NFC device, like a smartphone, would not only be able to collect information from NFC tags, but it would also be able to exchange information with other compatible phones or devices and could even alter the information on the NFC tag if authorized to make such changes.
To ensure security, NFC often establishes a secure channel and uses encryption when sending sensitive information such as credit card numbers. Users can further protect their private data by keeping anti-virus software on their smartphones and adding a password to the phone so a thief cannot use it in the event that the smartphone is lost or stolen.
3. Benefits of NFC for Business
Near field communication technology isn’t just for individuals or customers. Businesses can benefit from this technology as well. Managers can communicate quickly with employees and a business, whether big or small, can improve customer satisfaction through contactless payment and information systems.
Staff Communication
NFC tags allows employees to check in at their current locations and record time spent on the clock and time spent on break. Knowing where employees are is important for a manager to keep the store operating smoothly. As employees move on to new tasks, they can update what they’ve finished and where they’re at.
Real Time Updates
Real time updates are vital in the fast paced business world. Tracking employees and reading updated notes from staff or managers can occur through the use of NFC. Managers can track employees instantly to provide more efficient scheduling throughout the day. If a customer needs help, all a manager has to do is wave her smartphone over an NFC tag with the relevant information to check who is in the department and free to help the customer.
Improved Customer Service
Taking the hassle out of paying at the store seems to be NFC’s driving force. Creating faster, more efficient ways to get through the checkout line is a goal of any company, and NFC card readers offer this service to customers. In addition to payment systems, NFC can be used to help customers find information. By placing NFC tags in product displays, a customer can wave his smartphone over it to learn more about a product or service that catches his interest.
In addition to cutting down on wait times — something every customer appreciates — NFC would allow customers to pre-load coupons into their smartphone or collect store reward points automatically. Having everything in one place means a customer never misses an opportunity for savings because he forgot a coupon or his rewards card at home. Cashiers no longer have to scan separate coupons or type in complex discounts, thus cutting customer wait time down even further.
Whether you work at a large corporation, run a small business, or fund a non-profit organization, NFC technology has several benefits that can help you with time management, employee tracking, and customer satisfaction. As the technology grows, more merchants will find themselves moving toward NFC technology for completing their transactions.
4. Benefits of NFC for Individuals
Individuals interested in near field communication often wonder what it can do for them and how it can make their lives easier. The many uses of NFC technology offer benefits in a number of everyday tasks ranging from paying for groceries to receiving adequate health care treatments. If you’re smartphone is not NFC compatible and you’re considering buying a microSD or SIM card embedded with the NFC chip.
Contactless Payments
The most well-known use of NFC technology is for contactless payment. Customers can swipe their smartphone over a card reader to make a purchase without fumbling through credit and debit cards or counting out cash. This technology allows the customer to load multiple cards and choose which one they wish to use for each transaction. Not only does this save time, but it also reduces the chances of losing a credit card that comes with carrying multiple cards around.
Information Sharing
The small size of NFC tags and their lack of a battery, relying instead on radio frequency signals sent from a smartphone or other NFC compatible device to operate, let them go virtually anywhere. From posters to museum displays to library books, an NFC tag can hold information that a user can then swipe their phone over to read. From art galleries to schools, NFC tags are used to transmit information about famous artworks or display personalized student schedules and current event updates.
Transportation
Subways and trains require a rider to purchase a ticket based on the number of trips they plan to take and are easily lost in the shuffle of the morning commute. Some cities now offer a NFC or a FeliCa — popular in Japan — version of a train ticket. Swiping a smartphone not only allows the passenger access to the subway but also keeps track of the number of trips he has left. Passengers can come and go much faster and easily pay for extra trips.
Health Care
As advances in medicine and technology increase, the focus is on creating better healthcare systems. With NFC technology, hospitals can better track patient information and doctors’ notes in real-time. Each time a nurse or doctor visits the patient, they can make a note of a change in recommendations and record which medicines were administered. This helps prevent the wrong medications from going to the wrong patient and creates a streamlined system focused on the best in patient care.
Social Networking
Social networking is booming, and NFC tags are looking to get in on the action. From swiping a smartphone to check in at a location to bumping phones with a new friend to exchange contact information, NFC allows users to interact with each other and update their location and other info without any unnecessary log-ins or tapping through menu screens.
Some companies aim to build off the success of Foursquare by providing similar services where visitors scan an NFC tag to post their location instead of taking the time to log in with their phones or enable the battery-draining GPS to update their current location. Others want to find ways for customers to share links to their website, post reviews, and make recommendations all by swiping a NFC tag and typing in their review or comments.
5. Security Concerns with NFC Technology
New users of near field communication, especially for payment purposes such as storing credit card information, are understandably concerned at first about the security and safety of their private information. Possible security attacks include eavesdropping, data corruption or modification, interception attacks, and physical thefts. Below we cover the risks and how NFC technology works to prevent such security breaches from occurring.
Eavesdropping
Eavesdropping is when a criminal “listens in” on an NFC transaction. The criminal does not need to pick up every single signal to gather private information. Two methods can prevent eavesdropping. First there is the range of NFC itself. Since the devices must be fairly close to send signals, the criminal has a limited range to work in for intercepting signals. Then there are secure channels. When a secure channel is established, the information is encrypted and only an authorized device can decode it. NFC users should ensure the companies they do business with use secure channels
Data Corruption and Manipulation
Data corruption and manipulation occur when a criminal manipulates the data being sent to a reader or interferes with the data being sent so it is corrupted and useless when it arrives. To prevent this, secure channels should be used for communication. Some NFC devices “listen” for data corruption attacks and prevent them before they have a chance to get up and running.
Interception Attacks
Similar to data manipulation, interception attacks take this type of digital crime one step further. A person acts as a middleman between two NFC devices and receives and alters the information as it passes between them. This type of attack is difficult and less common. To prevent it, devices should be in an active-passive pairing. This means one device receives info and the other sends it instead of both devices receiving and passing information.
Theft
No amount of encryption can protect a consumer from a stolen phone. If a smartphone is stolen, the thief could theoretically wave the phone over a card reader at a store to make a purchase. To avoid this, smartphone owners should be diligent about keeping tight security on their phones. By installing a password or other type of lock that appears when the smartphone screen is turned on, a thief may not be able to figure out the password and thus cannot access sensitive information on the phone.
While it may seem like NFC would open up a world of new security risks, it may actually be safer than a credit card. If a user loses her credit card, a criminal can read the card and find out the owner’s information. If that same person loses her smartphone and has it password protected the criminal cannot access any private info. Through data encryption and secure channels, NFC technology can help consumers make purchases quickly while keeping their information safe at the same time.
6. Support NFC Technology for SD and SIM Cards
For those who want to use near field communication technology but don’t currently have an NFC compatible smartphone, there are other ways to enable NFC on your phone without trading it in for an expensive new model. Both SIM and SD cards can be equipped with NFC chips, and some companies currently offer or are preparing to offer these options so more customers can start using NFC technology.
SD Cards
An SD card serves as a memory card for your smartphone. Purchasing an SD card with NFC technology stored on it lets you pop it into your phone’s SD card slot and start waving your smartphone at registers or over smart posters. The drawback of this technology is the range of phones it can work with. Those with a metallic SD card slot won’t work; however, those with a non-metallic slot should work just fine with the NFC SD card.
SIM Cards
SIM cards with NFC chips embedded on them are soon to be a worldwide standard, making them more accessible and compatible than SD card versions of NFC technology. The SIM card does raise security concerns, however. It could be stolen or possibly hacked to collect and use sensitive financial information. As the standards for this technology are developed, companies aim to create increased security that prevents these potential problems from occurring.
7. Compare Company’s NFC Technology

SONY
Sony has NFC Smartphone product can be applied to the other was developed within the company. Can be connected by a simple Simply touch which Sony also application development up to favors to people who use NFC smartphone but can download NFC application of Sony, it will be used as the NFC Smartphone.
Example SONY NFC Smartphone ได้แก่ รุ่น Xperia L, Xperia M, Xperia Z
Example Sony NFC Hardware :
1. Sony SRS-BTV5 Wireless Speaker
Tap And Play With NFC
You can simply connect your smartphone or tablet to SRS-BTV5 with a tap via Near Field Communication (NFC), stream
songs wirelessly with Bluetooth® and let the music play.
2. Sony SRS-BTX300 Wireless Speaker
Tap And Play With NFC
You can simply connect your NFC-enabled smartphone or tablet to SRS-BTX300 and stream your favourite tunes wirelessly with Bluetooth®. It's all you need to enjoy your music without the hassle of wires.

3. Sony MDR-1RBT Bluetooth® Headphones
Connects Automatically For Instant Audio Enjoyment
Get to your music in an instant. With NFC Easy Connect, your MDR-1RBT headphones will automatically locate and pair with any Bluetooth®-enabled smartphone.

4. Sony ch Blu-ray Disc™ Home Theatre System
Easy Wireless Connectivity
Sony home theatre systems provide a new level of usability. Using NFC, connect your smartphone wirelessly and stream songs via Bluetooth®, or browse your favourite websites and online content with Wi-Fi.

5. Sony Cyber-shot DSC-RX100 II
Instantly Connect To Smartphones And Tablets
Simply touch your Android™ smartphone or tablet to the camera to instantly create a connection. No setup is required beyond downloading the free PlayMemories Mobile™ app to your device. This convenient feature is made possible by NFC™ (Near Field Communication)*, which is available for the first time with One-touch remote on a Sony digital camera. Once connected, you can remotely control the camera’s shutter release from your mobile device and instantly receive the captured image via Wi-Fi, then upload the transferred images straightaway to your favourite Social Networking site.

Example Sony NFC Application :
NFC Easy Connect
The NFC Easy Connect app allows your smartphone to connect easily with NFC-compatible Sony devices (speakers, headphones, etc.). Just touch your smartphone to the N mark on an NFC-compatible Sony device to register (pair) the devices and connect them through Bluetooth (one-touch connection).
You do not need to install the NFC Easy Connect app if you are using an NFC-compatible smartphone with Android OS 4.1 or later installed.
Applicable Models : DR-BTN200, DRC-BTN40K, MDR-1RBT : You can download the app NFC Easy Connect from the Google Play, and install it. (Compatible OS: Android 2.3.3 or later, excluding Android 3.x)
SAMSUNG
Samsung has NFC smartphone that can be applied to any other product that was developed within the company. As with Sony and have developed the Application with the following details.
Example Samsung NFC Smartphone : GALAXY Fame, GALAXY S4, GALAXY SIII, GALAXY SIII Mini, GALAXY NoteII, GALAXY Mega 6.3, GALAXY Nexus

Example Samsung NFC Hardware:
1. Samsung DA-F61 Portable Wireless Speaker
The one-touch sound solution : Make life easier and spend more time listening to your entertainment without having to physically connect to another speaker again. With the simplicity of Bluetooth, place a device near the speaker and let Near Field Communication
activate the speaker with just one touch. Pairing with Bluetooth is easy and intuitive with NFC equipped mobile devices. Discover an easier solution to connect to external audio speakers. (Android devices using an OS released prior to 4.0 must download the NFC app)

2. Samsung Printer Xpress C410W
Get Print On Tap : Simply tap your mobile device or tablet to your printer, and the Samsung Mobile Print App will automatically connect to the device, allowing you to print wirelessly with ease.
Print Wirelessly : Print effortlessly with the Samsung Mobile Print App, available for Android, iOS, and Windows Phone devices.
Example Samsung NFC Application
1. Galaxy Gift

Samsung Thailand's official privilege application for every Samsung GALAXY users to enjoy exclusive offers and privileges from shops and restaurants nationwide on their Samsung GALAXY phones running Android OS. The application is compatible with all Samsung GALAXY devices; for example, Galaxy Y, Mini, Cooper, SIII, Nexus, Note, Tab, and all other Samsung GALAXY except Wi-Fi models.
2. Android Beam and S Beam
Android Beam is a feature of the Android mobile operating system to allow data to be transferred via NFC. Android
Beam uses NFC to enable Bluetooth on both devices, instantly pair them, and disable Bluetooth once complete automatically on both devices. This only works between Android devices version 4.1 and above. It allows you to easily share content with others using NFC and Wi-Fi Direct™ so it can transfer data faster than Android Beam.
S Beam™ incorporates the best features of Android Beam with Samsung’s own ability to share files with other S Beam-capable devices.
• Touch and Beam : Google™ added native NFC support to Android™ 4.0 with Android Beam, which lets
you instantly exchange links to apps, contacts, web pages, maps and videos just by holding two NFC-enabled devices back to back.
• Instant Sharing : NFC through Android Beam lets you instantly share URLs, contacts and calendar events
with other Android Beam-capable devices.
• Map it Out : An important business contact is in town and wants to meet you later for dinner, but he doesn’t
know how to find the restaurant. You log onto Google Maps™ for directions, hold your phone back-to-back with his, and then touch your screen to beam the information. The map appears on his device almost instantly.
• Share an App : When you share an app downloaded from the Google Play™ Store with Android Beam, your
device sends a link to the Google Play Store. Your friend’s Android device will load the app’s Details page, so they can download the app in seconds.

The Table of comparison between Android Beam and S Beam

Nokia
Nokia has NFC Smartphone that can be applied to any other product that was developed within the company such as Sony and Samsung, and the development of the Application with the following details.
Example Nokia NFC Smartphone ได้แก่ รุ่น Lumia 925, Lumia 920, Lumia 820, Lumia 720, Lumia 620, 808 Pureview
Example Nokia NFC Hardware:
1. JBL POWERUP WIRELESS CHARGING SPEAKER
Pump out tracks at a tap
There are no fiddly cables with the JBL Power Up Wireless Charging Speaker so you can simply connect your Nokia with a tap with NFC, or stream songs wirelessly with Bluetooth, and let the music play. (It’ s compatible with NFC Smartphone that using Window Phone 8 and Android)
2. NOKIA PURITY PRO WIRELESS STEREO HEADSET BY MONSTER
Charge your headset up, tap your NFC or Bluetooth phone against it and enjoy 24 hours of
music and chat – without the hassle of wires

3. NOKIA WIRELESS CHARGING STAND
Keep up with the action : Use your phone while it charges. Just tap via NFC to launch your chosen app, place phone on the stand and you are in business. Watch a slide show. Listen to music. Talk to mates. It’s your call. Your phone even sits upright so you can see the screen clearly and stay involved with everything that’s going on.

Example Nokia NFC Application :
Nokia NFC Writer
"Nokia NFC Writer is a Windows Phone app which allows you to read/write any standard NFC tag. You can create NFC tags to launch applications, check-in to places, update social status, or even make phone calls or send text messages by simply waiving your phone over the programmed tag. Once a tag is created you place the tag in a convenient place, then tap your phone to it to perform the actions that have been stored to the tag. While the tags are created using your Windows Phone, they can be read by any operating system that is NFC enabled!"
8. Strategy Analysis (Sony, Samsung, Nokia)
Sony’s Strategy
As the statement previously, Sony’s main strategy is Data Convergence. Data Convergence is the ability of data transfer between two devices. Another strategy is developing the Sony NFC Application. NFC could diminish the limited condition for customers who do not use Sony’s smart phones. They can download Sony NFC Application to their smart phones, and then it could be easily connected to other Sony’s Device just only one touch. With all of strategies, those can increase sales and expand the customers’ base to the company as well.

Samsung’s Strategy
We can see that Samsung’s strategy is Data Convergence as same as Sony’s. The customers can download the applications into smart phones or tablets to connect with another Samsung device easily. Absolutely, the increasing sales and more customers’ base is the great reward. However, Samsung tries to make competitive advantages by boost up the effective of data transfer. The company develops S Beam which is faster than Wi-Fi Direct. This makes Samsung go beyond other Android Operation Products. Another important strategy is Samsung Galaxy Gift. It is an interesting application. The application could respond to the modern lifestyle very well because most people prefer privilege and fast track. Moreover, Bangkok Mass Transit System Public Company Limited (BTS) and Bangkok Smartcard System Company Limited (BSS) are co-working with AIS to launch “Rabbit” E-Money Card. Rabbit technology is going to be in AIS 3G SIM Card. AIS develops payment system via NFC technology. The customers can use their smart phones pay any bills on the service providers. Now there are only the following Samsung’s model can do e-payment; Galaxy Note 2, Galaxy S4, Galaxy S3, and Galaxy S3 mini . The current service provider is Mc Donald’s. We can see that the cooperation of AIS, BTS and BSS also benefits Samsung .
However, Samsung needs to develop both of hardware and software to support the new system. Otherwise, AIS or any mobile operators may launch SIM card on the other brands, then Samsung would be no different from its competitors.
Nokia’s Strategy
Nokia’s devices have basic qualification as Samsung’s and Sony’s. That is data transfer capability. The difference is software, Nokia Tag Writer. With this application, the users can write or delete the data in NFC Tag freely. When their smart phones touch NFC Tag, it would follow the command in that NFC Tag suddenly. The users can save time without going to complicated functions. This application is very flexible. We can see that it could respond to individual users’ needs perfectly.

9. Mobile Payment

The trend of Mobile Payment
According to the Master Card’s survey, it said that most users in Asia made mobile payment via mobile banking application, 45%. Next is payment in social-networking-app shopping, 34%. Another is payment by SMS/MMS, 31%. In case of Mobile NFC, there are only 25%. At the same time, the respondents of 70.3% are interested in NFC payment in the future.

Mobile Payment กับ NFC
Payment process of the virtual payment card on mobile phones that support NFC technology is working among the various agencies such as financial institutions, Trusted Service Manager: TSM, Mobile Network Operators: MNOs, a manufacturer of mobile phone, the standard agencies and Industry Association
Today the NFC technology is suitable to be used in Thailand such as BTS Sky train and MRT the users can go through the door without having to waste time queuing coin or purchase tickets. Payment for buying at convenience stores like 7-Eleven, movie tickets via automated ticketing machine instead of payment by cash. The users does not need to carry cash, they just only have a mobile phone it can be used as payment for these goods immediately.

Advantages of using the Mobile Payment

1. NFC technology makes the payment for goods and services easier to use than cash. And easier than using a credit card because they do not have to swipe the card or sign. It helps reduce queuing to pay for goods and services.
2. Payments via mobile phone network with short messaging service and billing to the mobile phone directly has the advantage that the user does not need to register, or install applications on the phone, it can pay by using this way immediately.
3. Payments on internet via mobile phone users can use easily because the users are familiar with the payment page, for instance a web page for submitting credit card information and any electronic wallet account information.

Security of using the service

1. Payments process on mobile phone with NFC technology it has a risk of being the third party to capture and steal the credit card information of the user while the data transfer between mobile devices and the receiver, in some cases a third party may only want to prevent information being transmitted properly, we known as the attacks “Denial of Service”.
2. The security issues are caused by viruses. Although today the mobile phone viruses are less. But if in the future is bringing the NFC technology is widely used in payment. Number of mobile phone viruses will be more as well. Because hackers saw the financial benefits to be gained from credit card information on mobile phone of users.

However, the payment on mobile phones with NFC technology has been developed to reduce the risk of being captured information by sending this information via a secure route. And if a criminal can steal information, it will not be able to access information easily because the data is encrypted. Furthermore, due to payment on mobile phones with NFC technology has a range of signal is very short, NFC technology developers believe that this technology is rather safe from electronic depredation than other wireless technologies.

1.4 Framework
I ndependent Variables [X] Dependent Variables [Y]

1.5 Research Hypotheses
1. H0: The differences of sex between male and female that aware of the importance of NFC technology in the future are
not difference
H1: The differences of sex between male and female that aware of the importance of NFC technology in the future are difference
2. H0: The individual differences of age that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of age that aware of the importance of NFC technology in the future are difference
3. H0: The individual differences of occupation that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of occupation that aware of the importance of NFC technology in the future are difference
4. H0: The individual differences of education level that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of education level that aware of the importance of NFC technology in the future are difference
5. H0: The individual differences of income personal that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of income personal that aware of the importance of NFC technology in the future are difference
6. H0: The individual differences of the people it know of NFC technology that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of the people it know of NFC technology that aware of the importance of NFC technology in the future are difference
7. H0: The individual differences of knowledge level that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of knowledge level that aware of the importance of NFC technology in the future are difference
8. H0: The individual differences of experimentation of NFC technology between “never” and “have had experiment” that aware of the importance of NFC technology in the future are not difference
H1: The individual differences of experimentation of NFC technology between “never” and “have had experiment” that aware of the importance of NFC technology in the future are difference

9. H0: The differences of the reason of “never use NFC people” that aware of the importance of NFC technology in the
future are not difference
H1: The differences of the reason of “never use NFC people” that aware of the importance of NFC technology in the
future are difference
1.6 Research Benefices
1. To know the trend of bringing NFC technology to use in Thailand.
2. To know the directions for adaptation of businesses to bring NFC technology to use in Thailand.
3. To know the pros and cons of using NFC on abroad that will affect development model how it can be adapted to the social of Thailand appropriately.
4. To serve the database users both of government and private sectors to use in the future.

1.7 Research Boundary
1.7.1 Scope of contents
This research was conducted for awareness of the importance of technology NFC technology in the future in Bangkok province.
1.7.2 Timing
This research makes from May – December 2013 that the data was gathered from October 1-30, 2013.

Table 1.1: Timing plan for making the research
Management Months
August September October November December
Brainstorming, literature review, framework.
Creating measurement tools (questionnaires)
The pre-test questionnaires
Coordination
Mapping and gather the data
Coding
input data into computer
Data analysis and report writing
Presentation

1.7.3 Scope of area for research
This research was conducted to awareness of the importance of technology NFC technology in the future. All the samples are in Bangkok province.

1.8 Research Limitation
The literature review regarding to the research found the research about NFC technology has a limitation due to the applying of NFC technology in the context of Thai social is still be initiation both the government and the private sector.
Regarding to the collecting data from the samples we can’t interview everyone. This is due to the refusal of the respondents. This makes it impossible to collect the data as required by the studied area.

Chapter 2
Methodology
2.1 Methodology
2.1.1 Sample Population
This study for sample population is recognizing the importance of NFC technology in the future which has a sample size of 527 people and is calculated using the formula of the finished table Taro Yamane (ref. Boontam Kitpreedabarisut, 2553) The test determines the level of confidence of 95% of the sample standard deviation = 0.05 following.
n =
By e is Error of the sample selection
N is Population size
n is Sample size
Replacement value
n =
n = 399.98
Can be seen that the appropriate sample size, confidence level of 95% is 399.98, so the number of samples to be collected from 400 people. However, to be useful in the statistical analysis. And increase the reliability of the total population represented in the sample (Sample area) is scheduled to collect data from randomization (Accidental Sampling) so storing query 527 people.
2.1.2. Instruments used in research
This study has generated the query itself. Using the theoretical, framework and research as a base to create a query to serve as a tool to collect data to be used in the study analysis. The interview was created consisting of the inquiries were gender, age, occupation, education, income and queries factors include knowledge of NFC technology, level as NFC technology, experience using NFC, satisfaction in the NFC, recognizing the importance of NFC technology, the demand for NFC technology in the future. By providing a tool to test the validity and reliability testing of the following.
2.1 Determination of the accuracy (Validity) to determine the content validity (content validity), idioms and use text variables measured by the survey form that was created to consult the instructor. Then feedback to improve the content of the interview text. The honest question and concise as needed.
2.2 Test of confidence by bringing an updated interview to trial (Pre-test) to the general public, 30 people to test the difficulty in understanding the questions and apply those questions to improve to a simple question, and brought back to the sample to be studied further.
2.3 Data Collection for complete information on all aspects have to gather two types.
1) Primary data is data field (field source) to collect data from a query during 1-31 October 2556.
2) Secondary data is data collected from documents and research such as books, articles, research reports to support a conceptual framework for the study, and according to the study authors report.
2.1.3. Data analysis and statistics used in this study.
This study analyzed data using statistical software packages for data analysis in the social sciences to assist in the processing and analysis of data. The statistics used in data analysis as follows.
2.1.3.1 General characteristics of the sample population analyzed with descriptive statistics including frequency, percentage and average.
2.1.3.2. Comparative analysis in various fields to realize the importance of NFC technology and other factors differ. Using correlation analysis of the variables of Chi - Square ( ) and set the level of statistical significance at 0.05.
The Contributors has prepared a work schedule on the following issues.

Table 2.1: Details of the defining moments in the conduct of research.
Management Months
August September October November December
Thinking, research, literature review, the conceptual framework.
Creating measurement tools (questionnaires).
The pre-test
Coordination
Data collection
Coding
Enter data into computer
Data analysis and report writing
Presentation of research results

2.2 Definition
1. Gender refers to male and female factors in biology.
2. Age refers to the period in the lives or the period from birth until the time mentioned.
3. Occupation refers to the routine for a living sample.
4. Income refers to money or benefits that can be evaluated value. The samples obtained from the occupation.
5. Education refers to the highest educational level of the sample by the Ministry of Education curriculum or other
educational institutions government certification.
6. Knowing Technology NFC technology as a means to have heard, knowing that the technology benefits of the technology.
7. Level of Technology NFC known refers to the level of known technologies are divided by high, medium and low.
8. Experience in the Technology NFC refers to the technology used or experienced before respondents.
9. Satisfaction of Technology NFC technology refers to those who had used satisfaction with the use of technology in satisfaction, moderate satisfaction and less satisfied.
10. Recognizing the importance of Technology NFC in the future means taking into account the importance of the use of the various areas of future technology to everyday life.
11. The requirements of the future Technology NFC means that the respondents have a need to use technology in any field or any place for the benefit of the daily lifestyle.

Chapter 3
The Characteristic of Simple Group
The Characteristic of Simple Group
This Thesis had the Sample Group total 527 people. The detail showed at table 3.1
Variables Number Percent
Independent variables
Sex
Male 272 51.6
Female 255 48.4
Total 527 100
Age
Lowest throuht 20 9 1.7
20 - 29 years 446 84.6
30 - 39 years 54 10.2
More than 40 18 3.4
Total 527 100
Occupation
Student 221 41.9
Enterpriser 64 12.1
Government officer 43 8.2
Public officer 172 32.6
Other 27 5.1
Total 527 100
Education level
Lower than Bachelor's degree 44 8.3
Bachelor's degree 347 65.8
More than bachelor's degree 136 25.8
Total 527 100
Revenues
Unincome 90 17.1
Lowest thouht 10,000 61 11.6
10,000-19,999 175 33.2
20,000-29,999 102 19.4
More than 30,000 99 18.8
Total 527 100
Variables Number Percent
Knowledgement of NFC
Know 190 36.1
Unknown 337 63.9
Total 527 100
Knowledgement Level of NFC
Low 16 8.4
Middle 84 44.2
Height 90 47.4
Total 190 100
Mean = 3.08
Experiential NFC
Ever
Never
Total 60
467
527 11.4
88.6
100
Reason Experiential NFC
Never, not use smart phone 34 6.5
Never, smart phone don’t support NFC 70 13.3
Never, don’t know how to use NFC 175 33.2
Never, don’t confident the safety 123 23.3
Never, don’t necessary 65 12.3
Total 527 100
dependent Variables
Awareness for NFC Important
Low 10 1.9
Middle 46 8.7
Height 471 89.4
Total 527 100
Mean = 49.91
Mode = 52
Medium = 51
Minimum = 13
Maximum = 65

1. Sex
Table 3.1 shows the sample group who had total 527 people. Haft the sample group was male 51.6 percent and female 48.4 percent
2. Age
Majority of the sample group was 20-29 years 84.6 percent, and 30-39 years was 10.2 percent, and more than 40 years was 3.4 percent, and an additional less than 20 years was 1.7 percent
3. Occupation
The most of sample group was student 41.9 percent, and public officer 32.6 percent, and enterpriser 12.1 percent, and government officer 8.2 percent, and the last was other occupation 5.1 percent.
4. Education Level
Majority of sample group was Bachelor's degree 25.8 percent, and more than bachelor's degree 25.8 percent, and Lower than Bachelor's degree 8.3 percent.
5. Revernues
The big percent of revenues were 10,000-19,999 baht per month 33.2 percent, and 20,000-29,999 baht per month 19.4 percent, and unincome 17.1 percent, and more than 30,000 baht per month 18.8 percent, and less than 10,000 baht per month 11.6 percent.
6. Knowledgement of NFC
Majority of sample group was do not know NFC technology 63.9 percent while know NFC technology 36.1 percent
7. Knowledgement Level of NFC
The most of The sample group was Knowledge high level of NFC 47.4 percent, and Knowledge middle level of NFC 44.2 percent, and Knowledge low level of NFC 8.4 percent
8. Experiential NFC
Majority of sample group was do not experiential NFC 88.6 percent, and ever experiential NFC 11.4 percent.
9. Reason of Never Use NFC People
The most of sample group was Never, don’t know how to use NFC 33.2 percent, and Never, don’t confident the safety 23.3 percent, and Never, smart phone don’t support NFC 13.3 percent, and Never, don’t necessary 12.3 percent, and an addition Never, not use smart phone 6.5 percent.
10. Awareness of NFC Important in The Future
Majority of sample group was high level of awareness for NFC Important 89.4 percent, and middle level of awareness for NFC Important 8.7 percent while low level of awareness for NFC Important 1.9 percent.

Chapter 4
Research Result

4.1 Research Analysis
Refer to our study “NFC Importation and realization in Bangkok for the future” This information use for individual factors and other factors analysis which related to NFC Importation and realization for the future. This process analyzed many factors which is individual factors and NFC Importation and realization for the future. We use Cross-tabulation analysis method. After that we tested for finding significant factors. We use X2-Chi-square for measuring and specific statistic significant: 0.05. All of details as follow:
• 4.1.1 Data Analysis: Gender and NFC Importation and realization for the future
According to gender and NFC Importation and realization for the future relation find out that NFC Importation and realization influence male much more than female ( Male: 89.4%, Female: 89.3)
Refer to X2-Chi-square testing find out that gender and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and gender does not rely on the hypothesis.
According to gender have major influences to perception, realization and technology usage. Technology is important for every individual and will be much more than ever. For the present time, education level of male is similar to female
From now on, human right is much important than the past time which rely on technology model scheme and educate communication model scheme (2007-2011) of ministry of education (2003). Every individual able to access efficiency knowhow and moral technology usage. Due to learning potential and technology usage potential for male and female. These potentials can be limitation. (Significant Statistic: 0.05)

Table 4.1.1: Exhibition for Sample Group’s Relationship between Sex and Awareness of NFC Important in The Future
Sex Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Female 5 1.8 24 8.8 243 89.3 272 100
Male 5 2.0 22 8.6 228 89.4 255 100
X2 = 0.16 , df = 2 , Sig = 0.992

• 4.1.2 Data Analysis: Age and NFC Importation and realization for the future
According to age and NFC Importation and realization for the future relation find out the highest NFC realization and importation group is 20-29 years old (89.7%), 30-39 years old and less than 20 years old (88.9%), more than 40 years old (89.3%). The low level of NFC Importation is more than 39 years old (16.7%) and 20-29 years old (1.6%). Less than 20 years old and 30-39 years old (0%).
X2-Chi-square testing find out age and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.2)
According to Old people has major influences to NFC Importation and realization less than young people which rely on this present time that technology improve themselves at all time. Young people always be enthusiastic than old people. People who are less than 40 years old: kids, teenagers and Middle age people who has healthy potential, learning technology potential and everyday used technology usage. So that less than 40 years old people have major NFC Importation and realization much more than old people who are unhealthy, lack of memory and retired officers. Late Majority need much time to get technology perception and are not similar to innovator, Early Adopters and Early Majority.

Table 4.2: Exhibition for Sample Group’s Relationship between Age and Awareness of NFC Important in The Future
Age Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
<20 years 0 0 1 11.1 8 88.9 9 100
20-29 years 7 1.6 39 8.7 400 89.7 446 100
30-39 years 0 0 6 11.1 48 88.9 54 100

X2 = 24.201 , df = 6 , Sig = 0.000

• 4.1.3 Data Analysis: Occupation and NFC Importation and realization for the future
According to Occupation and NFC Importation and realization for the future relation find out that student has highest level of NFC Importation (91%), business owner (89.1%), private company officers (89%), government officers(86%) and others (85.2%)
However, X2-Chi-square testing find out occupation and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.3)
From now on every occupation need to use technology much more than the past; business owner, private company officers, government officer and unemployment people need to use technology for everyday usage. Technology became to important thing for life and cannot separate private life and working. Refer to Modernization theory which help people to get much more convenience life and lifestyle ease.

Table 4.3: Exhibition for Sample Group’s Relationship between Occupation and Awareness for NFC Important in The Future
Occupation Awareness for NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Student 3 1.4 17 7.7 201 91.0 221 100
Enterpriser 2 3.1 5 7.8 57 89.1 64 100
Government Officer 2 4.7 4 9.3 37 86.0 43 100
Public Officer 3 1.7 16 9.3 153 89.0 172 100
Others 0 0 4 14.8 23 85.2 27 100
X2 = 4.832 , df = 8 , Sig = 0.775

• 4.1.4 Data Analysis : Education and NFC Importation and realization for the future
According to education and NFC Importation and realization for the future relation find out the Bachelor degree grads has highest level of NFC realization and importation (90.5%), graduate study (90.4%) and high school graduation (77.3%).
However, X2-Chi-square testing find out education and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.4)
From now on, human right is much important than the past time which rely on technology model scheme and educate communication model scheme (2007-2011) of ministry of education (2003). Every individual able to access efficiency knowhow and moral technology usage. Due to learning potential and technology usage potential for male and female. These potentials can be limitation. (Significant Statistic: 0.05)

Table 4.4: Exhibition for Sample Group’s Relationship between Education Level and Awareness of NFC Important in The Future
Education Level Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Lower than Bachelor's degree 1 2.3 9 20.5 34 77.3 44 100
Bachelor's degree 6 1.7 27 7.8 314 90.5 347 100
More than bachelor's degree 3 2.2 10 7.4 123 90.4 136 100
X2 = 8.522 , df = 4 , Sig = 0.074

• 4.1.5 Data Analysis: Income and NFC Importation and realization for the future
According to income and NFC Importation and realization for the future relation find out income less than THB 10,000 people has highest level of NFC realization and importation (91.8%), approximately income range: THB 10,000 – 19,999(91.4%), unincome (88.9%), approximately income up to THB 30,000 (87.9%) and approximately income range: THB 20,000 – 29,999 (86.3%)
However, X2-Chi-square testing find out income and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.5)
Therefore every individual person has affordable to buy smartphone and other tools. Be able to set up and update NFC. NFC is useful and suit to city man and also rely on urbanization for helping people to get much more convenience life and lifestyle ease.

Table 4.5: Exhibition for Sample Group’s Relationship between Revenues and Awareness of NFC Important in The Future
Revenues Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Unincome 1 1.1 9 10 80 88.9 90 100
Lowest thouht 10,000 1 1.6 4 6.6 56 91.8 61 100
10,000-19,999 2 1.1 13 7.4 160 91.4 175 100
20,000-29,999 4 3.9 10 9.8 88 86.3 102 100
More than 30,000 2 2.0 10 10.1 87 87.9 99 100
X2 = 4.493 , df = 8 , Sig = 0.810

• 4.1.6 Data Analysis: NFC recognition and NFC Importation and realization for the future
According to NFC recognition and NFC Importation and realization for the future relation find out that recognize people who has the highest level of NFC Importation and realization for the future relation (96.3%) and non-recognize people (85.5%) and recognize people who has the fair level of NFC Importation and realization for the future relation: non-recognize people (11.9%) and recognize people (3.2%).
However, X2-Chi-square testing find out NFC recognition and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.6)
Therefore the people who recognize NFC technology can take advantage from this technology, because of the ease of usage and can use in everyday life. Some of NFC recognizes people who had NFC usage experience will have NFC Importation and realization lever much more than non-NFC recognize people. (Significant level: 0.05)

Table 4.6: Exhibition for Sample Group’s Relationship between Revenues and Awareness of NFC Important in The Future
Knowledgement of NFC Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Unknown 9 2.7 40 11.9 288 85.5 337 100
Know 1 0.5 6 3.2 183 96.3 190 100
X2 = 15.110 , df = 2 , Sig = 0.001

• 4.1.7 Data Analysis: Level of NFC recognition and NFC Importation and realization for the future
According to level of NFC recognition and NFC Importation and realization for the future relation find out that level of recognize people who has the highest level of NFC Importation and realization for the future relation (96.3%) and level of non-recognize people (85.5%) and level of recognize people who has the fair level of NFC Importation and realization for the future relation: level of non-recognize people (11.9%) and recognize people (3.2%).
However, X2-Chi-square testing find out level of NFC recognition and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.7)
Therefore the people who recognize NFC technology can take advantage from this technology, because of the ease of usage and can use in everyday life. NFC Importation relies on Modernization Theory and it became to be user advantage.

Table 4.7: Exhibition for Sample Group’s Relationship between Knowledgement Level of NFC and Awareness of NFC Important in The Future
Knowledgement Level of NFC Awareness of NFC Important in The Future Summation (n=190)
Low (n=1) Middle (n=6) Height (n=183)
Number Percent Number Percent Number Percent Number Percent
Low 0 0 0 0 16 100 16 100
Middle 0 0 2 2.4 82 97.6 84 100
Height 1 1.1 4 4.4 85 94.4 90 100
X2 = 2.319 , df = 4 , Sig = 0.677

• 4.1.8 Data Analysis: Level of NFC experience and NFC Importation and realization for the future
According to NFC experience and NFC Importation and realization for the future relation find out that people who has NFC experience will have NFC Importation and realization for the future relation in high level. The highest level of NFC experience people (95%) and non-NFC experience people (88.7%) and people who has the fair level of NFC experience: non-NFC experience people (9.2%) and NFC experience people (5%) and people who has the lowest level of NFC experience: non-NFC experience people (2.1%) and NFC experience people (0%).
However, X2-Chi-square testing find out level of NFC experience and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.8)
Therefore the people who recognize NFC technology can take advantage from this technology, because of the ease of usage and can use in everyday life. NFC Importation relies on Modernization Theory and it became to be user advantage.

Table 4.8: Exhibition for Sample Group’s Relationship between Experimentation of NFC and Awareness of NFC Important in The Future
Experimentation of NFC Awareness of NFC Important in The Future Summation (n=527)
Low (n=10) Middle (n=46) Height (n=471)
Number Percent Number Percent Number Percent Number Percent
Ever 0 0 3 5.0 57 95.0 60 100
Never 10 2.1 43 9.2 414 88.7 467 100
X2 = 2.603 , df = 2 , Sig = 0.272

• 4.1.9 Data Analysis: The main reason of non-NFC users and NFC Importation and realization for the future
According to: The main reason of non-NFC users and NFC Importation and realization for the future relation find out that non-NFC users use smart phone which is NFC–unavailable. The ratio of high level of NFC Importation and realization for the future (95%), Non-NFC user, NFC hesitation, Non-necessary feature (NFC), Non-Smartphone users (9.2%).
Necessary consideration of the low level NFC Importation and realization for the future: Non-Smartphone users (9.2%), Unable usage users (5%), Non-necessary feature (NFC), NFC hesitation and Non-Smartphone users (2.1%).
However, X2-Chi-square testing find out level of The main reason of non-NFC users and NFC Importation and realization are not significant factors (Statistic Level: 0.05) and age does not rely on the hypothesis. (Refer to table 4.9).
Therefore Non-Smartphone users, Non-Smartphone users agree with NFC Importation and realization for the future because of the ease of usage and can use in everyday life and Non-Smartphone users might be Late Majority or Laggards.

Table 4.9: Exhibition for Sample Group’s Relationship between Reason of Never Use NFC People and Awareness for NFC Important in The Future
Reason of Never Use NFC People Awareness for NFC Important in The Future Summation (n=467)
Low (n=10) Middle (n=43) Height (n=414)
Number Percent Number Percent Number Percent Number Percent
Never, not use smart phone 3 8.8 4 11.8 27 79.4 34 100
Never, smart phone don’t support NFC 0 0 2 2.9 68 97.1 70 100
Never, don’t know how to use NFC 5 2.9 15 8.6 155 88.6 175 100
Never, don’t confident the safety 1 0.8 14 11.4 108 87.8 123 100
Never, don’t necessary 1 1.5 8 12.3 56 86.2 65 100
X2 = 15.778 , df = 8 , Sig = 0.046

Due to Factors consideration shown NFC Importation and realization samplings as follow
Topic Mean Mode Standard Deviation
1.Payment 3.7070 4 0.7348
2.Data Sharing 3.8627 4 0.7404
3.Private data collection 4.0209 4 0.76837
4.NFC Monitoring and control 3.8643 4 0.81927

Refer to table as above samplings given precedence private data collection refer to, Mean = 4.0209 (Highest) that mean the samplings given precedence for member card usage, stamp accumulation, getting discount, ID card usage, Driving License, patient card and safety private data collection. The minor factors is tools monitoring and control, Mean = 3.8643 that mean the samplings given precedence for turning of loudspeakers, small talk, printer and NFC monitoring and control safety.
The minor factors is data sharing, Mean = 3.8627 that mean Product and service information receiving, sharing audio, sharing pictures, sharing video to NFC tools and safety data sharing and the samplings given less precedence to payment, mean = 3.7070 (Parking fee, BTS tickets, Bus fee and Safety payment.
The sampling requirement: NFC additional features for the feature as follow
NFC Important Factor for Future Mean Important Percent Unimportant Percent Number Total Percent Total
Cinema 0.56 295 56.0 232 44.0 527 100
Hotel 0.31 166 31.5 361 68.5 527 100
School/College/University 0.63 333 63.2 194 36.8 527 100
Hospital 0.69 361 68.5 166 31.5 527 100
Museum 0.16 86 16.3 441 83.7 527 100
Bank 0.63 333 63.2 194 36.8 527 100
Refer to table as above shown the sampling required NFC additional features for hospital as the most (68.5%), school/college/university and bank (63.2%), cinema (56%), hotel (31.5%) and museum (16.3%)
Depend on Thai society context and general service behaviors as above the sampling required NFC additional features for hospital for checking information and getting medicine advice, vaccine injection and the sampling required NFC additional features for school/college/university for applying, register, checking school records and library service. For banking NFC additional features for checking balance, doing business transactions. On the other hand the sampling less required NFC additional features for museum because of customer behaviors in Thailand seldom go to museum .Therefore, the sampling less required NFC additional features for museum as well.

Chapter 5
Conclusion and Recommendation
5.1 Conclusion
The study “The awareness of the importance of technology NFC technology in the future” aims to study the system and analysis of the impact of NFC systems that have a role in Thai society including daily life and in the business sector. And study and analyze the performance of NFC systems to be developed in the future. The population in this study is population living in Bangkok to collect the data from a sample of 527 people by using a questionnaire as a tool to collect and processed by the computer program. The statistic were used in this study are the percentage, mean and correlation of the independent variables and the dependent variable by Crosstab and Chi-square the results were as following:
Characteristic of the samples
The study found that the majority is male 51.6 percent, mostly of those between 20-29 years old is 84.6 percent, the lowest is under 20 years old 1.7 percent. Career of a samples are student 41.9 percent, the lowest is other careers 5.1 percent. Mostly of those hold bachelor degree 65.8 percent, the lowest 8.3 percent is undergraduate. The most income range of sample are 10,000-19,999 Baht is 33.2 percent, the lowest of those earning less than 10,000 is 11.6 percent.
Mostly of samples unknown NFC technology 63.9 percent, have knowledge of the NFC technology in the most high percentage of 47.4, mostly are never used or had experience with NFC technology 88.6 percent and those who never use NFC technology give the reasons that were never used because “unknown how to use”, the most 33.2 percent, the lowest it never use because it “does not use the Smart Phone” 6.5 percent. The majority of samples have awareness the importance of NFC technology in the future at high percentage of 89.4.
5.2 Result of Hypotheses Testing
Hypothesis 1: The difference of sex between male and female that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “the differences between male and female not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed the male and female had realized the importance of NFC technology in future is high level at slightly different.

Hypothesis 2: The individuals differences of age that aware of the importance of NFC technology in the future is difference.
The hypothesis testing result showed “the individual differences of age correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it meet the assumption as set due to the results showed the samples who are above 30 years old, the awareness ratio of the importance of NFC technology in future is the lowest level
Hypothesis 3: The individual differences of occupation that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “the individual differences of occupation not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed whichever the occupations they are, the awareness ratio of the importance of NFC technology in future at high level are slightly different.
Hypothesis 4: The individual differences of education level that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “the individual differences of education level not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed whichever they held the education level, the awareness ratio of the importance of NFC technology in future is high level at slightly different.
Hypothesis 5: The individual differences of personal income that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “the individual differences of personal income not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed whichever they are the personal income level, the awareness ratio of the importance of NFC technology in future is high level at slightly different.
Hypothesis 6: The individual differences of “know” and “unknown” NFC technology that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “the individual differences of know” and “unknown” NFC technology correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it meet the assumption as set due to the results showed who know NFC technology, the awareness ratio of the importance of NFC technology in future is higher level and who unknown…, the awareness ratio of the importance of NFC technology in future is lower level.
Hypothesis 7: The individual differences of knowledge level that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “The individual differences of knowledge level of NFC technology not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed whichever they have the knowledge level of NFC technology, the awareness ratio of the importance of NFC technology in future is high level at slightly different.
Hypothesis 8: The individual differences of experimentation of NFC technology between “never” and “have had experiment” that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “The individual differences of experimentation of NFC technology between “never” and “have had experiment” not correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it not meet the assumption as set due to results showed whatever they never or have had experiment of NFC technology, the awareness ratio of the importance of NFC technology in future is high level at slightly different.
Hypothesis 9: The differences of the reason of “never use NFC people” that aware of the importance of NFC technology in the future are difference.
The hypothesis testing result showed “The differences of the 9 reason of “never use NFC people correlate with the aware of the importance of NFC technology in the future” it is statistically significant at the 0.05 level so it meet the assumption as set due to the results showed who never use because it smart phone unsupported of NFC technology, the awareness ratio of the importance of NFC technology in future is highest level while who never use because don’t use smart phone, the awareness ratio of the importance of NFC technology in future is lowest level.

Hypotheses: Significant or not Significant
1. The individual difference of sex between male and female that aware of the importance of NFC technology in the future are difference.
2. The individual differences of age that aware of the importance of NFC technology in the future is difference.
3. The individual differences of occupation that aware of the importance of NFC technology in the future are difference.
4. The individual differences of education level that aware of the importance of NFC technology in the future are difference.
5. The individual differences of personal income that aware of the importance of NFC technology in the future are difference.
6. The individual differences of “know” and “unknown” NFC technology that aware of the importance of NFC technology in the future are difference.
7. The individual differences of knowledge level that aware of the importance of NFC technology in the future are difference.
8. The individual differences of experimentation of NFC technology between “never” and “have had experiment” that aware of the importance of NFC technology in the future are difference.
9. The differences of the reason of “never use NFC people” that aware of the importance of NFC technology in the future are difference.

5.3 Recommendation
This study of our group studied the capabilities and using of technology NFC, the perception of the consumer to use NFC as well as the awareness of the importance of NFC users for analyze trends, opinions, needs, direction of the development of this technology in the future. Analysis of the role of NFC to create the changes that may occur in the Life Style of the city man, to the information to the manufacturer, smartphone or any device including stores and related other places. Recognizing the importance and directed the development of NFC technology and bring this technology to use for beneficial organizations and the consumers ultimately in the future.
To more learn next time. This study was conducted “What” the studied of the present situations, present trends these are collecting the data for analyze and enlarged the opinions, so if there are more studies it should be studied the directions of development of NFC technology more, and more than the NFC capabilities today, users expected the NFC has more capabilities or not, what is the expectation of users? Also when many consumers know the benefits of using, so the related companies in Thailand, are ready to develop? The system of the country especially the security, is it enough in potential for bringing the NFC to use?

Based on the research above, we have the information to analyze and propose guidelines for the improvement and development of NFC in Thailand. Issues are important include:
Issue 1: NFC is not yet widely known, and to result in a realization of the importance of the NFC.
From table 3.1 and 4.7, From a sample of 527 people found that many people do not recognize as many as 63.9% NFC. Considering the relationship between knowing and recognizing the importance of technology, found that there is a relationship significantly. A known proportion to the importance of the most advanced NFC technology to 96.3% and by those who do not know they are aware of the importance of the NFC in the lower portion, at 85.5%.

Issue 2: People who have never used NFC, they recognize the importance of the NFC.
From table 3.1, From a sample of 527 people, the number of people who never use NFC as many as 88.6% of those who had never used a variety of reasons. Sorted from highest percentage to lowest as follows.
Reason of No Experiential with NFC Number Percent
1. Never, don’t know how to use NFC 175 33.2
2. Never, don’t confident the safety 123 23.3
3. Never, smartphone don’t support NFC 70 13.3
4. Never, don’t necessary 65 12.3
5. Never, not use smart phone 34 6.5
Total 467 100

According to Table 4.9, those who never used, whether for any reason, have realized the importance of the NFC was high and ranged from 79.4 to 97.1%, it is interesting that, although not used NFC yet. They thought it was important, so it is a good opportunity to operators and those involved in determining and driving the use of NFC to provide maximum benefit.

Recommendations for action
NFC is a new technology in Thailand by the number of people who know and those who were active at a low level (know it about 36.1 %, were active 11.4 %), so Thailand is deemed to be in the early stage of adoption of new technologies. Therefore it is essential that operators should understand the process of adoption of new technologies and the factors which led to the use of technology. By critical theory related field, including Adoption Process of Everette M. Rogers and Technology Acceptance Model.
• Adoption Process has five steps: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption.
• Technology Acceptance Model (TAM)

Our research shows that the communication to people with knowledge, understanding and awareness is a key beginning. Because there are still a lot of people who do not know and never use NFC.
In the part of those who never used to consider the following observations.
1. Smartphone doesn’t support NFC: This group may have an interest to use NFC but may lack knowledge. Entrepreneurs should be presented, though no NFC smartphone but users can add extra function of NFC (Depending on your phone model) such as download NFC software systems for smartphone.
2. Don’t know how to use NFC: This group could use NFC Smartphone, but lack the know how to use NFC, which is a great need to educate the user on how to use it. To be able to use the phone more effectively and more importantly have a feeling that NFC is easy to use.
3. Don’t confident with the safety: This group may know the benefits of NFC, but because of security concerns in the NFC has been involved with financial and sensitive personal information. At this point, it is important that operators need to educate users and is committed to developing products and systems that are safe and reassure consumers.
4. Don’t necessary: This group may not see the benefit or convenience to be true. The operators need to communicate to the importance or the trial modifications that ultimately lead to a new perspective.
5. Not use the smart phone: This group may be a group of late majority and laggards, a group that does not accept anything simple. Therefore, the communication that NFC is a technology that is easy and safe to use, it is the most important for them to accept the technology and let them become customers in the future.

However, the use of NFC in Thailand to be successful and widespread, it is also an important issue to consider is the ubiquitous infrastructure technology. Currently, Smartphone, it also has very few, and how should we make the operators see the benefits and invest install NFC readers to a common standard. If they think that the stores do not need to install due to the less active user it will affect the user does not see the need to buy a NFC smartphone as well.

Issue 3: Trend analysis and the possibility to develop the NFC.
Considering the importance of NFC technology in future of samples can be seen that the vital interests of all four NFC technology formats it is important to target groups did not differ significantly. Sort by descending priority shown in the table can be analyzed as follows.

Topic Mean Mode Standard Deviation
1. The payment 3.7070 4 0.7348
2. The information sharing 3.8627 4 0.7404
3. The collection of personal information 4.0209 4 0.76837
4. Control the device NFC. 3.8643 4 0.81927

1. The collection of personal information (average 4.0209 from 5)
In daily life, everyone must have identification cards or members. To express themselves and as a storage database. Of course, each person will need to carry a lot of cards. And if you forget your card, they will make life must find trouble and lose the benefits that should be received.
• Collection of personal data with government agencies. Are likely to be quite difficult. As a form of management of the organization that has multiple steps delay. Including the personnel who are likely to accept change is slower than private enterprise.
• The storage of the private sector is likely to see more because of the characteristics of organizations that are committed to their development in order to enhance performance and increase competitive capacity is divided into two parts, the first is to store data within the organization, such as the retention of employees. If a large organization with many employees it will help control it better and more thorough. For the second external storage such as a membership card or card rewards, instead it will improve the value of the service is fast and the customer does not lose the right to forget the cards help create a better experience on arrival. The organization itself would have been a customer database more accurate. It is useful in making CRM more effectively in the future and so on.
2. Control the device NFC (average 3.8643 from 5).
NFC technology is considered to be the incoming steps when connecting the device to other devices, and can work with a simple touch. If in the future, NFC technology ubiquitous and becomes a basic technology that has been recognized, then you can see that NFC Smartphone will become as conventional devices, so operators should instead focus on developing equipment NFC others able to participate usage software includes formats that are distinctive and create value for their customers.
3. The sharing of data (mean 3.8627 from 5).
Due to the current data in the form of more digital media, which has advantages in terms of Richness and Reach is accessible to a wide and quality data that is interesting and Multimedia. So the trend of adapting organizations not only to accept NFC technology to use but the importance of media development is needed to be developed in parallel.

4. Payment (average 3.7070 from 5).
Another significant advantage of NFC is in the matter of payment. In the beginning, mobile camps may develop in the form of a SIM card in order to stimulate the market trial to trial. Ultimately leading to popular. After that, if scaled up, it will be necessary to rely on the cooperation of banks to increase the level of trust in the name and the security higher.

Issue 4: The development of the NFC system in the organization to performance of applications operating in Thailand
Samples populations are needed to NFC can do more things to get in the future.
NFC Important Factor for Future Mean Important Percent Unimportant Percent Number Total Percent Total
Cinema 0.56 295 56.0 232 44.0 527 100
Hotel 0.31 166 31.5 361 68.5 527 100
School/College/University 0.63 333 63.2 194 36.8 527 100
Hospital 0.69 361 68.5 166 31.5 527 100
Museum 0.16 86 16.3 441 83.7 527 100
Bank 0.63 333 63.2 194 36.8 527 100

Although NFC technology is not yet widespread in Thailand but the results indicated that the sample populations to focus on NFC, which from the table that if the future will bring NFC technology to use the sample population descending order of importance as follows.
1. Hospital: The hospital is a place where people most important to 68.5%, as is the need to provide fast, accurate service because there is a case to must be treated with urgency. However, the main problem of service in hospitals is the number of steps to provide more and takes longer. There is also a problem in parts of the medical staff at a small number compared to the number of patients. The NFC seems to be a great help in solving the problem, such as reducing the time to fill out to make cards. Recording patient history, Real Time, or when patients received an initial dose may have questions, want to consult a pharmacist may take longer. If so brings NFC to hospitals in terms of the basic drug information or maybe a clip recommended by pharmacists. It will help increase the efficiency of the service. Also may develop in the future plans of care plans, such as vaccinations or medical appointments, etc.
2. Institutions and banks: get minor importance at 63.2% as the sample of this research is aged between 20-39 years. The group was in school and working. And often have trouble getting accepted in schools and banks on a regular basis. Of course, a number of providers may be insufficient during peak time, such as at the end of the month, banks to have access to services intensively. And NFC may help in certain transactions, such as reducing the time to fill out paperwork to open an account, ATM card or credit card, or even ask for the statement. For schools, students can register, add, remove, check results, borrow books, including E learning and so on.
3. Theatre: Theatre is a place where teenagers which is the main target of the research popular into the service. By NFC can help create a better experience on arrival, such as watching movies, for example, to replace a gate pass out. To help turn the phone into Silent mode during the movie.
4. Hotels and museums: were featured in a proportion lower than 50%, this may be because the place is not on a daily basis, like the other types, so the development of NFC, it may require additional education. further

Summary of the development of entrepreneurs and stakeholders need to know the problems of the organization. To be able to diagnose problems and fix them on the spot. The NFC is important in the development must not forget to consider the upcoming Cost vs. Benefit to receive as called developed world must create a Value Added to be there.

Chapter 6
Revised Section (After Presentation: Date 25/12/2556 )
The differences between NFC and RFID
1. NFC technology can be written description as require and transmit data between devices with NFC technology instantly when combined with the mobile phone is NFC Phone it’s working both readers and can create content and interact with the data, while RFID can read-only can’t write any content to another device to read.
2. NFC technology can be used in short distance, not exceeding 10 centimeters it’s response by using Peer to Peer, while RFID can be used in both the short and long distance over 100 meters, more functional implementation of RFID that various than NFC, such as Logistic system ,agricultural, so RFID is more a pervasive and implemented than the NFC.
NFC and Thailand : Which way should we go?
In competitive society quickness is an important factor. Who can do faster, know faster or can take advantage from quickness to develop to benefit themselves first will hold the advantage. Today NFC is a technology that responds to lifestyle to be more convenient. In other countries, especially in East Asia, such as Japan, Korea and Hong Kong have adopted this technology widely. Therefore there are questions that how is NFC technology development directions in Thailand, how much perception about implementation of this technology to be a part of living in Thailand society and how to apply this technology to our business. These questions can be answered by this research.
Near Field Communication (NFC) is a combination between wireless data transmission technology and connections between devices which is a form of RFID technology development for 4-10 cm. short communication under frequency 13.56 Mhz. Based on ISO 14443 standard, which was developed by Sony and NXP. Today the two companies have partnered with manufacturers and other mobile phone developer to established NFC Forum to expanding various forms of using.

NFC usage will be conducted through intermediary that is mobile phone to exchange data between phones or other device with NFC, which include following components.
1. Mobile phone must be NFC phone, it requires a built-in antenna and NFC chip.
2. Requires a secure chip which stores the information that needs security at a high level, such as Credit / Debit information, banking applications etc. In this case, there are 2 types.
Type 1:a chip installed separately in an equipment to storage data.
Type 2:SIM card can store data in a format that most Mobile operators needs to be providers.

NFC working has 3 modes includes,
1. Reader/Writer mode can read and write data to the NFC Tag such as Smart Poster which is poster with promotional discount coupons that can limit the number of those entitled to promotion. When tapping NFC devices to the posters. Amount of promotion remaining in NFC Tag will be reduced. This kind of working cannot be done in Barcode, QR Code or RFID Tag because the data cannot be edited.
2. Card emulation mode NFC device working is similar to the Smart Card used in the transaction or Key Card used to access the building. The systems which available for transactions through NFC includes AISmPay, Rabbit etc.
3. Peer-to-Peer (P2P) mode is used to exchange data between NFC devices. This is different from sending data via Bluetooth, data transmission via NFC does not have to process matching (Pair) between devices because data transmission needs to bring both devices come in very close to each other (4-10 cm). This kind of transmission such as Android Beam, which is tapping between two mobile phones to transfer files.
NFC can benefits to various use that response to lifestyle in the present day includes following,

Buying tickets :concerts, movies, live shows, seminar, sports events or travelling tickets. NFC can be applied.

Used as credit cards, cash or ATM : is another form of NFC Mobile Payment , which can be used in conjunction with the application payment such as credit cards, debit cards or ATM cards. Paid through tapping smartphone on devices.

Show and list in person behalf : Filling in the transaction documents or information can use a smartphone to record your personal information such as name, address, contact number, etc. Showing and filling information can be done instantly through tagging. NFC is like a card to check a person at various places such as hotels, hospitals etc.

Transmission or transfer data : to send information between 2 devices that support NFC without the need to use technology on other devices. Such as sending or transfer files between smart phones by tapping together. This is a way to transfer files quickly and easily, without having to go through the awkward connections like USB cable or Bluetooth.

Control compatible with other devices : such as speakers, chargers, printers etc. It provides the convenience of connecting devices. And send data quickly, such as music streaming, battery charging or forwarding pictures to print etc.

Nowadays mobile phones manufacturers support NFC technology those are Sony, Nokia, Samsung. All three companies have main similar strategy to link NFC technology in mobile phones to control entertainment devices such as speakers, radio to make standard NFC technology. However, all three companies are trying to show their strength above competitors in the market to their clients, Sony focuses on the target group exposed to the comfort of life through the use of Sony devices which are diverse and evolving their technology relentless, Samsung focuses on building various applications to support NFC with cooperation with partner companies to support using at stores or place particularly in Thailand market where Samsung is trying to form the market. Nokia focuses on phone formats and accessories that include the vibrant colors, appease customers who symbolized the new generation.

However, even phone manufacturers prefer to prioritize the adoption of NFC technology to be part of a mobile phone. but there still are just some models including this technology, especially Apple Inc. has not yet included NFC technology into their phone, so this technology is not yet widespread. It is expected that the when developers can make NFC a standard technology in mobile phones. Inevitably lead to a change of lifestyle. It is what we need to prepare as well as the availability of NFC applications and as an entrepreneur to bring technology to the benefit of our business anyway.

This study the researchers used quantitative research process, where the entire population lives in Bangkok, which has 8,305,218 people, and Taro Yamane’s formula that is n = to finding the right sample at confidence level of 95 percent. The value of the above formula samples at least 400 people through a tool used in the study by creating a custom survey using the theoretical framework and related research as a base to create a questionnaire to serve as a tool to collect data used in the study analysis. And find validity to determine the content validity, idioms and words usage variables that measured factors by discuss in created survey and take advice from the instructor. Then used that feedback to improve the content of the survey to be valid and concise as needed. Besides there was a pre-test of the revised survey with 30 people to test the difficulty of questions understanding and then improved to be more simple questions, and used with the sample to be studied further.
Data collection to obtain complete information on all aspects so researchers collected two categories :1) primary data : field source, data collection from surveys during 1-31 October 2556 and 2) secondary data : information gathered from documents and related research such as books, articles, research reports to be included in the conceptual framework for the study and used as reference in the study.

Data analysis and statistics used in this study.
This study analyzed data using statistical software for data analysis in the social sciences to assist in the processing and analysis of data. The statistics used in this study were 1) the general population samples analyzed with descriptive statistics, including frequency, percentage and mean, and 2) a comparative analysis of awareness in NFC importance and other factors by a correlation analysis of the factors through Chi - Square( ) and determine the level of statistical significance at 0.05.

General characteristics of the sample
The study found that the majority are male 51.6 percent, mostly 84.6 percent of those aged between 20-29 years, 1.7 percent are the lowest age at under 20-year. The majority is 41.9 percent of the sample are students, the fewest is 5.1percent areother occupations. 65.8 percent of those are educated bachelor degree, 8.3 percent are educated lower than bachelor degree. 33.2 percent of the sample have earning between 10,000-19,999 Baht, and 11.6 percent of those have earning less than 10,000 Baht is the fewest group.
63.9 percent of the sample don’t know NFC. 47.4 percent have high knowledge about NFC technology. 88.6 of the sample never used NFC technology they give a reason that never used because don’t know how to use is the most answer at 33.2 percent, and never used it because they do not use smart phones are the least answer at 6.5 percent. 89.4 percent are the majority who have realized the importance of NFC technology in the future.
When testing a relationship of the independent variables and the dependent variable by Crosstab and Chi-square, the study shows age factor, known or unknown of NFC and reasons why do not use NFC technology and realizing the importance of NFC technology in the future are significant at 0.05 level and is based on assumptions.
Considering Crosstab found that sample aged over 39 years have the lowest proportion of recognizing the importance of NFC technology. Other groups in the teenage or working age see greater priority in the same direction. This may be because person in middle adulthood until old age are having deterioration of body readiness. And need time to adapt to the technology more than youngers. Which may be a part of the Late Majority or Laggard, People who know technology realize the importance of NFC technology more than those who do not know. Might be tracking information technology.This lead to a perception that sees the benefits and ease of use. Therefore, they have a positive attitude and a willingness to use the technology. The only reason not to use NFC technology found that those who had never used the smart phone is not compatible with NFC technology has realized the most important because such person has knowledge of the capabilities of NFC technology that recognizes the importance of technology are useful and easy to use which is proportional to the perceived importance of NFC technology in future are the most high. But in the context of current is not widely available because NFC technology is not yet widespread in Thailand. And who know how to use NFC technology but know NFC technology and benefit are minor proportion. For those who do not use smart phone could be due to a Late Majority and Laggards in the spread of technology theory.
The research results can contribute information to analyze and propose guidelines for the improvement and development of NFC in the issues that are important.
• issue1: NFC is not yet widely known, and effect to realization of the importance of the NFC.
• Issue 2: Those who have never used the NFC see the importance of this technology.

The action guideline
NFC is a new technology in Thailand. By looking at the number of people who know and those who were active at a low level (know 36.1 %, used to use 11.4 %), so it is at the start of the adoption of new technologies in Thailand. Therefore it is essential that operators should understand the process of adoption of new technologies and the factors which led to the use of technology. The related theories, including the Adoption Process and Communication Technology Acceptance Model so that how to make individuals have the knowledge, understanding and awareness are important starting point .
However, the use of NFC in Thailand to be successful and widespread, there are also important issues to consider is the ubiquitous infrastructure technology. Currently, NFC Smartphone, it also has very few. And how do stores know benefits and invest installation of NFC readers to a common standard. If the store does not need to be installed because there are less active It will affect the user does not see the need to buy NFC Smartphone as well.

Issue 3 :Analysis of trends and possibilities in developing NFC.
The research indicates that the target audience to focus on the benefits of NFC technology include four types as follows :1. Privacy information storage (average 4.0209 of 5)by storing personal information with government agencies are likely to be quite difficult as a form of management of the organization that has multiple steps delay. Including the personnel who are likely to accept change is slower than private enterprise. In the private sector is more likely possible. Because of the characteristics of organizations that are committed to their development in order to enhance performance and increase competitiveness. In addition, customers have benefited organizations such as the replacement of membership cards or loyalty cards, it will allow organizations to gain customer database more accurate. Useful in making CRM more effectively in the future.2. Terms of control of the Hardware NFC(average 3.8643 of 5)NFC technology is considered to decrease steps when connecting the devices and can order the devices to work with a simple touch. In the future, if NFC technology ubiquitous and becomes a basic technology that has been recognized, then you can see that NFC Smartphone will become just ordinary device, so operators should instead focus on developing other equipment which NFC can be shared software, includes other service and create value for customers. 3.Information sharing(average 3.8627 out of 5)due to the current data in the form of more digital media which has advantages in terms of Richness and Reach those are accessible to a wide and quality information and interesting as you are so inclined multimedia. Therefore adaptation in organizations is not only acceptable to use NFC technology. But the importance of media development is needed to be developed concurrently. 4.Payment(average 3.7070 from 5)at the beginning mobile phone manufacturers may develop in the form of a SIM card in order to testing in the market. Stimulation trial is a good starting point .

Issue 4 :Development of using NFC in the organization for performance of appliance operating in Thailand.
The results of research show that when dealing with the NFC. Samples described priorities respectively as follows :1. Hospitals are the most priority at 68.5 %. 2. Schools and banks are lower priority at 63.2 %. 3. Cinemas, 56 %. 4. Hotels and museums with a proportion of 31.5 % and 16.3 % respectively, probably because these places are not on a daily basis like other places.
Guidelines summary of the development of entrepreneurs and stakeholders need to know the problems of the organization to be able to diagnose problems and fix them on the spot. The importance of NFC development is must not forget to consider the upcoming cost vs. benefit or can be said that create a value added after development.

Technology Acceptance Model (TAM) and NFC

TAM is a formal of the Convention the technology that successfully in forecasting the adoption of technology. By pointing out the causes that related with individual awareness the technology in the benefits that they will receive and the ease of use will cause the behavior to attention to technology. As a result, the technology used and accepted technology. Because this will set the individual's perception on an individual level, it is recognized that the technology will help in the development of his performance does. The ease of use It‘s set to be recognized in terms of success whether will be meet the requirements or not, work can be done exactly as expected or not .
Therefore TAM applied to NFC because the NFC is the new for users, it is the duty of the company to find a way to make the user to accept the use of NFC, related business such as a mobile phone, mobile network service provider, many shop should cooperate and partner in stimulating customer interest in NFC, and provides an introduction through various advertising. Thereafter when the customer interest to come to the shop, the organization should be reinforced in terms of benefits and comfort the user to get up and the key should allow users to get real experience in terms of ease of use which is probably important to lead the adoption of the technology truly. Also may use marketing strategies to help by doing a promotion to stimulate purchases which led to the increasing use of NFC and word of mouth.
However, now there are a number of user the NFC Smartphone, but may not use NFC, so organizations should promote and organize events continuously to stimulate awareness the customers such as Samsung, AIS, Rabbit developer and provider of electronic money should cooperate in organizing Road show at schools , offices and train stations to educate the target group and stimulating to use and more powerful .

Diffusion of InnovationTheory : Early Adopter for NFC in Thailand
NFC is a new technology in Thailand, Still not widely known. This research found the Sample that known NFC technology and aware of importance the technology, it is the customers in teenage are mostly when comparable to the theoretical study on the Diffusion of Innovation can conclude that are an Early Majority which is the youth group to modify their beliefs and accept new technology when the technology has been adopted, including the risk of using are less so they will accepted the new technology , including the use by a group of social leaders , such as celebrities , singers, actors , and people in social it’s a group of Early Adopter that have a behavior to try or application new things. Although they still uncertain of the benefits of innovation and technology that has been important to be innovation due to it arouse the largely social group to know new technology
For the Early Adopter group of NFC technology in Thailand is not clear. Even a service provider AIS and mobile phone manufacturers like Samsung have collaborated on business -related development the NFC to Mobile Payment with AIS by using the ads for awareness of the technologies by using the celebrity such as Early Adopter. However, NFC still is not recognized or accepted it because the NFC technology it use through a cell phone primarily, so the decision to adopt the technology consumers will be more decided by the using of mobile phones than the NFC technology itself due to the format of NFC technology are not difference.
However, the Samsung It is packed the technology in mobile phones that can be used with the AIS network via AIS mPAY rabbit with a total of 6 Models including Galaxy S3, S3 mini, S4, Galaxy Fame (minimum spec), Note 2 and Note 3, it can trial of NFC such as the use of NFC to pay the fare BTS, McDonald , Major Cineplex Cinema , a Starbucks and Auntie Anne's or points earned from participating stores with AIS etc.. So the target group it has using Samsung mobile phones via AIS mPAY be considered as a group “Early Adopter” because It is a group has had trial the NFC even the other will be packed NFC technology as well, but can’t use the function covered, such as Samsung , as AIS operates through providing AIS mPAY so people who use Samsung via AIS mPAY with NFC-enabled devices will be those who can learn to understand the NFC technology which could be favor and tell NFC technology to other one and this is making awareness and lead Diffusion of Innovation or not, can be tracked from the NFC-enabled Samsung mobile phone form AIS mPAY services.

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