Case Study Topic: Mobile Banking technology compare with Kasikorn Bank, Siam Commercial Bank and Krungthai Bank.
The purpose of this study was to learn Mobile Banking technology and to compare the success of the Mobile Banking technology used Bank of the Kasikorn Bank, Siam Commercial Bank and Krungthai Bank. It is a popular bank that continues from the past until now. The applications of information technology to assist in customer service will make customers more satisfied. Adapting technology in organization can reduce cost and increase comfort to the customer. Bank business is high competitive, so the 3 companies and more try to create more distinctive than a competitor such as place, promotion, and modern technology and high quality secure service. The study found that Kasikorn Bank being a leader in innovation (First Mover). However the other bank had come to use. We can see that Mobile Banking technology is very important in Bank business now. It plays an important role in the operations of the organization at all aspects such as the communication, data storage, financial transactions, and marketing. Therefore, in study we had find out that Mobile Banking technology is the most important reason is to increasing more customers? What is Mobile Banking technology? And Mobile Banking technology in the other country and the trend will come soon.
Researcher: MBA Students, National Institute of Development Administration