Primary Information

Primary Information: by provided 400 questionnaires

Personal data

Gender

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From 400 sets of questionnaires, 179 respondents were male or 44.75% and 221 respondents were female or 55.25%.

Age

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From 400 sets of questionnaires, no respondents aged less than 18 years (0%), 207 people aged 18-25 years (51.75%), 117 people aged 26-30 years (29.25%), 39 people aged 31-35 years (9.75%), 11 people aged 36-40 years (2.75%), 7 people aged 41-50 years (1.75%), and 19 people aged more than 50 years (4.75%).

Status

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From 400 sets of questionnaires, 360 people were single (90.00%), 32 people were married (8.00%), 7 people were divorced (1.75%), and 1 people were the other status (0.25%).

Education

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From 400 sets of questionnaires, 15 people were education degree (3.75%), 259 people were bachelor’s degree (64.75%), and 126 people were postgraduate (31.50%).

Occupation

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From 400 sets of questionnaires, 177 people were student (44.25%), 45 people were private business (11.25%), 130 people were employee (32.50%), 33 people were government officer (8.25%) and 15 people were the others (3.75%).

Salary

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From 400 sets of questionnaires, 52 people got no salary (13.00%), 37 people got salary below 10,000 baht (9.25%), 72 people got between 10,001-15,000 baht (18.00%), 57 people got between 15,001-20,000 baht (14.25%), 35 people got between 20,001-25,000 baht (8.75%), 30 people got between 25,001-30,000 baht (7.50%), 31 people got between 30,001-35,000 baht (7.75%), 20 people got between 35,001-40,000 baht (5.00%), 23 people got between 40,001-50,000 baht (5.75%), 23 people got between 50,001-100,000 baht (5.75%), and 19 peoplegot salary above 100,000 baht (4.75%).

Results of the questionnaires

1. Which bank account do you use? (can choose more than one choice)

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From 400 sets of questionnaires, 194 people used KBANK account (48.50%), 204 people used BBL account (51.00%), 202 people used SCB account (50.50%), 46 people used BAY account (11.50%), and 136 people used others bank account (34.00%).

2. What is the most important factor for choosing bank account?

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From 400 sets of questionnaires, credibility got 3.97 points, close to home got 3.93 points, services got 3.86 points, contract with workplace/academy got 3.52 points, interest rate got 3.37 points, Number of ATMs got 3.93 points, Modernity bank got 3.69 points, and Promotion and Privilege got 3.32 points.
3. Have you ever used Internet banking?

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From 400 sets of questionnaires, 243 people have used Internet banking (60.75%) and 157 people never use (39.25%).

4. Have you ever used Mobile Banking (application)?

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From 400 sets of questionnaires, 192 people have used Mobile Banking (48.00%) and 208 people never use it (52.00%).

Ask only who has used Mobile Banking

5. Why do you useMobile Banking? (can choose more than one choice)

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From 192 people who have been used Mobile Banking, Advice affected 28 people (14.58%), value affected 48 people (25.00%), convenience affected 185 people (96.35%), and new technology affected 41 people (21.35%).

6. What is the function you use most frequently? (can choose more than one choice)

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From 192 people who have been used Mobile Banking, 131 people used for balance checking (68.23%), 150 people used for transfer (78.13%), 62 people used for bill payment (32.29%) and 22 people used for mobile top up (11.46%).
7. What is the main activity that you use on Mobile Banking?

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From 192 people who have been used Mobile Banking, 43 people used for online shopping (22.40%), 8 people used for sale online products (4.17%), 9 people used for online investment (4.69%), and 132 people used for online transaction (68.75%)

8. How often do you have use Mobile Banking?

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From 192 people who have been used Mobile Banking, 17 people used Mobile Banking everyday (8.85%), 24 people used Mobile Banking 3-4 days per week (12.50%), 63 people used Mobile Banking 1-2 days per week (32.81%), and 88 people used Mobile Banking lower than 1 day per week (45.83%).

9. Which Mobile Banking do you use? (can choose more than one choice)

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From 192 people who have been used Mobile Banking, 118 people used K-Mobile Banking (61.46%), 77 people used SCB easy net (40.10%), 28 people used KTB netbank (14.58%), and 39 people used others Mobile Banking (20.31%).

10. What is the main factor that makes you choose Mobile Banking operator?

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From 192 people who have been used Mobile Banking, already have a book account got 4.50 point, security got 4.20 point, variety of function got 3.76 point, easy to use got 4.00 point, and advice from the others got 2.71 point.

11. Once you have used Mobile Banking, how it affect trip to bank?

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From 192 people who have been used Mobile Banking, 5 people went to bank more often (2.60%), 47 people unchanged (24.48%), and 140 people went to bank less (72.92%).

12. Assuming that no bank has Mobile Banking, do you think bank with Mobile Banking will make you to be customer or not?

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From 192 people who have been used Mobile Banking, 126 people will decide to be customer (65.63%) and 66 people still unchanged (34.38%).

Ask only who has not used Mobile Banking

13. Why you do not use Mobile Banking? (can choose more than one choice)

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From 208 people who never use Mobile Banking, 82 people thought it’s useless (39.42%), 20 people have no smartphone (9.62%), 36 people thought it’s complicated (17.31%), 31 people didn’t know the services (14.90%), 26 people are customers on banks that no offering Mobile Banking service (12.50%), and 124 people concern about security (59.62%).
14. How do you make a transaction?

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From 208 people who never use Mobile Banking, 50 people made transaction through Bank Counter (24.04%), 142 people made through ATM (68.27%), and 16 people made via Internet banking (7.69%).
15. What is the main factor that makes you choose Mobile Banking operator?

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From 208 people who never use Mobile Banking, 134 people decided on security (64.42%), 51 people decided to use Mobile Banking in the same bank account (24.52%), 23 people decided on using easily (11.06%).

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